For last 30 years, the growing market share of organic skin care products introduced a new trend in the market. The increasing population and globalization helps to enhance the consumer awareness regarding various products. Earlier, the market of chemical based skin care were flourishing with many big brands but gradually, the organic skin care products are gaining popularity among consumers. The main reason of the popularity of these products are definitely good advertisement through multimedia, internet, words of mouth and celebrity endorsement. The question is, why organic skin care is getting preference from the loyal customers of chemical based products.
The main reasons or characteristics of organic skin care that are behind its global acceptance:
Chemical free products: Every organic product is mostly free of any chemicals that can be hazardous to health. Organic skin cares are believed to be made from organic fabrication. The raw products of such products are natural substances like plants, herbs, flowers or such natural things that have any therapeutic traits. These seem to be free of any side effect and reaction to the skin and help to enhance the natural glow of the skin.
The age long trusted ingredients and recipe: The main reasons behind the popularity of organic skin care products are consumer’s trust. The organic skin care ingredients are used in almost every house as a legacy from ancestors. From Great Grand ma to Grand Ma, from generation to generation, people are familiar of the beneficial traits of ingredients that are the main part of any organic skin care. The trust and familiarity encourage the people to prefer these organic skin cares above their other counterparts in the same segment.
The positive publicity: It is the world of advertisement. One, who is familiar, gets the maximum consumers. The positive publicity of organic skin care through various mode helps to build a strong and loyal consumer base. The adverse effects of chemical based skin care on the long run, the articles available online regarding the good effects of organic products, the worldwide concerned towards the environment and pollution, all add up to a positive publicity of organic skin care.
It is obvious that the increasing numbers of organic skin care consumers are a big threat on the chemical based products in the similar segment. The products are getting wide acceptance in the global market and every day, a new brand is emerging in the organic skin care segment. The growing competition in this segment is indeed alarming for the chemical based skin care products.